
This post is the third in a three part series, that reviews Craft in America - Season II from three different perspectives.
By Mike Morris
First, thanks to Gabriel for the invitation to offer a reporter’s perspective on the second season of Craft in America. Mr. Craig’s review already explained the preview screening we attended, so I’ll launch straight into my own thoughts.
I had expected an episode entitled “Process” to focus on the intricate details of production or to delve into a heady discussion of theory, examining the philosophy behind each piece as it develops. In my view, the producers chose both, emphasized neither, and thus keep the viewers at arm’s length from the subject. Granted, there are reasons for this, and I’ll touch on them later. Also, I suspect the “intricate production” I seek will be shown in the violin-making section of the episode, which was omitted at the screening, so and I’ll withhold comment on that here (save for a quick example). But the latter idea deserves examining.
In the episode’s introductory sequence, a violin maker is quoted as saying she was, “tired of making things people didn’t appreciate.” Instruments are her solution. Fair enough. As an admirer of woodworking, I appreciate that sentiment. But the implication of her quote is troubling. I love the artistry of my Martin acoustic guitar and think it’s a fine instrument, but a non-musician might not be able to distinguish it from guitars of half or twice the value. It would simply be “a guitar.” Presenting craft as a way to make functional things people will have to appreciate — “a violin” — leads it dangerously far from fine art. Reducing craft to utility and technique, however exquisite, robs it of the ability to convey ideas.
The episode also introduces us to Dave and Roberta Williamson, Berea, Ohio-based jewelers who speak of the “joy of discovery” and work often with objects found in nature. The way it’s presented, this too seemed to remove any message from their works and leave them purely aesthetic, static, dependent on nature for their beauty. As Gabriel mentioned in his review, Mrs. Williamson is shown crying when remembering her family’s move from the city to the suburbs, where she could interact with the natural world. This passion is a current through the Craft in America series, and was again reinforced by executive producer Carol Sauvion as she introduced the screening, explaining that the students who would appear in the episode were “just as passionate as professionals.” Passion struck me as a curious theme. It has nothing to do with skill, and yet the episode is meant to focus on skill, process. The producers seem to be operating on the assumption that, when confronted with the many masks craft can wear — fine artistry, technique, cultural heritage — and in doubt of which to emphasize, choose nostalgia, pull at the heartstrings. This doesn’t seem particularly helpful to modern craft, given our society’s habit to link passion with simple-mindedness.
The only real taste of conceptual-thinking-as-process comes in a ceramics studio at the Kansas City Art Institute. A professor there, when introduced, is quoted as saying the students must have intellectual skills, not just technical skills. To an extent this is backed up — we see students making more innovative pieces than elsewhere in the series, and we hear some dialogue between teacher and student to suggest that the mental wheels are turning as the hands move. Still, we’re held at arm’s length. None of the students is put on camera for long, and their ideas aren’t discussed in much depth. The greatest emphasis in the studio section comes when the professor asks one student if he’ll be all right if people get upset at his war-informed work. He says yes. You can almost hear the folks at home squirming in their cardigans.
And that’s the point. Reporters are trained to seek balance, so here’s your dosage. The producers seemed to visibly approach the art institute sequence always wary of the point where their viewers, plopping onto the couch after dinner and tuning into PBS, will turn to each other and say, “Gosh, Howard, is that girl making a corpse out of clay?”
A crude viewership comparison to the Super Bowl, that great benchmark of television demographics, proves the point. While 27 percent of Super Bowl viewers are 55 or older, 37 percent of PBS viewers fit that age group. Age isn’t the only reason to water down a product for a general audience, but it’s a start. The series has clearly taken an explanatory tone. It must, to be relevant. And to be relevant, it must be viewed.
Regardless of the subject, a documentary series in this form is essentially a work of journalism, and such coverage has to shoot for the middle and operate within certain conventions. If the subjects interviewed for the series lack diversity of views and age, it’s because journalism naturally seeks authority in figureheads and tends to view the middle-aged as more authoritative than the young. I said the backbone of nostalgia running through the series did little for modern craft. I stand by that statement. But the vast majority of viewers need to feel some emotional connection to the material or they’ll simply change the channel. Too many clay corpses, for the average viewer, will do that. They need to care about the people planted in front of the camera to talk to them (thus the need for “authorities”), or they’ll say “Why should I care, I don’t quilt,” or “That brooch is ugly,” and pick up the remote. The nature of a documentary also means that each episode is a snapshot in time, inherently backward-looking. As evidenced by the failure of the financial press to even hint at our current economic troubles, journalism generally stinks at looking ahead. Sauvion said a third “season” could include an episode called “Messages” about political and other ideas communicated through craft. I’d welcome that. Then the authority figures could be younger and more forward-looking.
To be clear, I couldn’t be more complimentary of the quality of the series. It’s shot extremely well, moving camera is incorporated in inventive ways, landscapes aren’t overdone, the film is sometimes sped up without seeming hokey, music is a consistent help, and the interviews are revealing, personal and informative. To be equally clear, if the series crams a thread of nostalgia into its “Messages” episode or fails to show craft as it is (complex, difficult to define, evolving), not as they want it to be (simple, nostalgic, soaked in heritage) they won’t just be hammering explanatory, accessible themes. They’ll be pandering.
Mike Morris is a freelance writer based in Houston, TX.
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