
I wanted to shoot out a quick and short post this week after the monster on January 26th, but it seems that I am quite incapable. Thanks to the faithful who stay with me until the end, I am trying to be more concise. As always I appreciate your comments no matter what they say. It takes two to dialogue...and also to tango.
I have been stewing for a while on the topic of titles. Those who know me well have heard me rail regularly against the foolish words we put in front of our exhibitions and now I share my concerns with you all (or y'all as they say where I live). Metalsmithing is plagued by exhibitions with less than mediocre titles. The work in these exhibitions is quite irrelevant, they could be either the best or worst exhibitions in the history of metalsmithing, but the titles of these exhibitions condemn them to obscurity and banal oblivion.
I frequently check my regular sources for the posting of exhibition announcements and calls for entry. Routinely I find to my amusement and disappointment that another show has become the next in a long line of ridiculous and ill-advised titles. I realize that there is no conspiracy to name exhibitions poorly, but our record is less than exemplary. Setting out to understand this deficiency I must start out with some speculation. Many exhibitions which are either curated or have a formal call for entries are marked by their relationship to an organization rather than an exhibition venue. This means that officers and artists often fulfill the role of curator and/or juror. When this occurs it can be likened to a hobbyist substituting for a professional. The results are often adequate, and rarely exceptional. What a curator usually has at their disposal is training in using analytical skills to synthesize taxonomies thus allowing for insights into work to be placed in a digestible context for the viewer. Without this vital curatorial training a clear curatorial vision for a show is rarely established. Devoid of a clear cohesive theme, the resultant exhibition is a haphazard regurgitation by 20 or more artists responding to a word or words which pose as a title.
To illustrate the difference between a professional curator and an amateur curator I will discuss two shows. While admittedly outside of the field of metalsmithing, the recent exhibition at the Museum of Art+Design, Radical Lace and Subversive Knitting, has a clear curatorial vision and a potent and descriptive title. The show and the title highlighted practices that were progressive. This was done by implication through the use of the words radical and subversive. The title also tied the show to specific traditions through the use of technical processes; lace and knitting. The work in the show delivered on its promise and indeed the title characterized the work in the exhibition. While I think that shows based on trend watching are dangerous because they delineate a central idea of successful contemporary work, if anyone is qualified to make such selections it would be David McFadden.
I must pick a counter point to be pitted against David McFadden, and of course it is hardly fair, but let's dissect Evolutionary Metal: Exploring Boundaries. (In the interest of full disclosure, I was rejected from this show and that has nothing to do with why I chose it as a counterpoint.) The title starts off good with an interesting premise Evolutionary Metal. Ok good this show will be about either Darwinism in silver and copper or avant-garde metalsmithing. Then a colon, promising. We are going to get a clarification, but then, no. The colon is followed by two words that essentially repeat the previous two. So as viewers or potential viewers we gain no additional insight into what might be considered avant-garde or on the edge. Now admittedly I am no curatorial expert but if I was to put together a show with a title that started Evolutionary Metal:, here is how I might finish it:
Evolutionary Metal: The Empire of the Idea
Evolutionary Metal: Communicating through Semiotics and the Body
Evolutionary Metal: Plastics, Polymers, and Urethane
Evolutionary Metal: The Digital Generation
Do you see what I did there? After the colon there is information that makes the first part more clear. What is evolutionary metal? If it is exploring boundaries then all that says is that the curators have no idea what evolutionary metal is. We are all exploring boundaries in our studios. Is the name of this show a euphemism for a biennial show of contemporary metalsmithing work that Barbara Heinrich, Sun Young Park and Stephen Saracino like? Because that is what it looks like. I should also mention that none of these people are curators, and that I have no idea who named this show. Just to round out the ambiguity I wanted to include the brief description on the call for entries:
EXPLORING BOUNDARIES: Evolutionary Metal: a juried exhibition presenting a wide spectrum of art from innovative and visionary metal artists whose work combines traditional and non-traditional approaches, breaking conventions and evoking evolution in contemporary metal work.
Boundaries are defined as “something that indicates or fixes limits.”
Evolution is defined as “A gradual process in which something changes into something different.”
Traditional jewelry and metalwork utilizes processes and mediums that have been well-established and utilized by metal artists for centuries, indeed millenniums in some cases. Exploring Boundaries: Evolutionary Metal will exhibit work from contemporary metal artists who push the boundaries of what is traditional metal work through their use of mediums, processes and/or subject matter.
In the last sentence they finally say what they are looking for and I have to say that if that is what their curatorial vision was, they might as well have said, "just send whatever." That is the vaguest of vagaries. Have some conviction about what is evolutionary and what the boundaries are!
To their credit the Rochester Institute of Technology's Biennial Exhibition of 2005 has a much better title, Made in America. This is a very clear title. Acceptable criteria for a major biennial metalsmithing exhibition? You decide for yourself.
I want to try and lay down some rational and logical criteria as to what I think makes a good exhibition title. So, according to the dictionary widget on my dashboard, title comes from the latin titulus meaning inscription. Titulus was a placard placed on an object giving it descriptive information. This makes sense. Titles should be descriptive and informative. We've talked about this already. The title of a book helps us to understand what the book is about, even to decide whether the book is something worth reading. This holds true for an exhibition as well. I automatically think of the 1999 show Sensation at the Brooklyn Museum. I want to see a show called Sensation without knowing anything else about it. Can the same be said of Cresting? Laughable.
Some more criteria: Long titles are often distracting and hard to use as promotional tools. For that reason it seems that titles need to be short. The colon is a great way to say something general and then to specify. With the colon you can say a lot with a little. For example the upcoming show at PS1, Wack!: Art and the Feminist Revolution.
So here is my list of things to think about when titling a show. My challenge for you is to take these criteria and apply them to recent exhibitions in metalsmithing and in art. Notice any trends? Can you spot the good ones? For your convenience I have listed some exhibition titles below and their sponsoring institution when applicable.
The Criteria:
1. Descriptive
2. Effective
3. Accurate
4. Interesting
5. Dignified (optional)
Let's look at and puzzle out some recent titles:
Parameters of Preciousness
Petal Pushers
The Ring Show: Putting the Band Back Together
Co-Laboratory
Touching Warms the Art
Brooching it Diplomatically; A Tribute to Madeline Albright (1999, I know this is old but it is my personal favorite)
And How! Celebrating Art and Soul in Contemporary Metalwork
MCA Chicago:
Daria Martin: Sensorium Tests
Italics: Italian Art between Tradition and Revolution, 1968-2008
Mapping the Self
PS1:
Wack!: Art and the Feminist Revolution
Take Your Time: Olafur Eliasson
Demand greatness in exhibition titles.
-Gabriel


